Stock Information

PRIM | PRIME MEDIA HOLDINGS, INC.

Sector: HOLDING FIRMS | Sub-Sector: HOLDING FIRMS

Prime Media Holdings, Inc. (PRIM) was originally incorporated on February 6, 1963 as Private Development Corporation of the Philippines and then renamed PDCP Development Bank, Inc. that same year. On June 6, 2000, the Company changed its name to First e-Bank Corporation and then eventually adopted its current name on October 20, 2003.

In 2002, Banco de Oro Unibank, Inc. assumed the servicing of PRIM's deposit liabilities and other banking functions. On December 6, 2002, the Board of PRIM approved the change in primary purpose from that of a development bank to that of a holding company, which would hold investments in the media industry.

In view of its minimal operations, the Company gradually retired all its employees by 2010 and engaged consultants/service providers to service its requirements.

On May 23, 2023, the Company entered into a joint venture (JV) agreement with ABS-CBN to create a JV company to develop, produce, and finance content programs and shows for distribution to local and international broadcast networks, channels, and platforms. On July 5, 2023, the parties incorporated the JV under the name Media Serbisyo Production Corp., with an ownership ratio of 51:49 between PRIM and ABS-CBN.

Source: SEC Form 17-A (2025)